Slowly but surely, reciprocal links are becoming a less effective part of SEO. Three or four years ago a massive link trading campaign could get your site to the top of the Search Engine Rankings (SERPs). However, more and more companies have reported websites with thousands of reciprocal links seeming to gain little benefit. In fact, sites that go overboard with reciprocal link campaigns seem to be getting penalized in the SERPs by having all of their reciprocal links completely ignored by the search engines.

Adding to the problem are the Artificial Link exchange networks that are popping up all over the web that put websites at risks associated with being part of an artificial linking network. Remember, any link network scheme is only as strong as its weakest link. It is to your advantage to stay away from these link exchange network schemes, programs, or clubs if you want to keep the search engines happy.
Impac-Direct recommends the utilization of mainly inbound links in to your website. We also suggest the process of "deep linking" these inbound links to URLs beyond only your homepage. This process enables search engines to see your entire site as being a point of interest and in return will make the entire site seem more relevant.

Impact-Direct works with a large network of potential inbound link partners and we focus on quality of our inbound links rather than quantity. Google has stated in the past that they do view links in a weighted fashion so the better quality of the link the better the result.

As far as outbound links from your website, it is not an awful practice to have a few select outbound links coming from your website. While it may not necessarily help your search rankings it does make your site seem much more "normal" and as search engines have begun to look more closely at websites, normalcy is a good thing.