Paula Dorf, a seasoned professional in the makeup artist business, has recently launched a new web site offering products, insights into makeup and fashion, and related news. Ms. Dorf has been recognized as an innovator in the makeup business for years working with artists such as Kiss, Billy Joel, and Stevie Nicks. Paula is well known and respected in the beauty industry due to her makeup colors, products, and novel 'tools' that are sought after by celebrities and other professionals.

The user-friendly site engineered by Impact Direct (www.impact-direct.com), offers professional quality products complemented with insight and tips. Makeup for lips, skin, face, and eyes are abundant, along with beauty tools and suggestions, like the 'bridal suite' section defining ways to make your wedding day and you even more unforgettable. The site offers an excellent balance of products, professional pointers, and news from around the world of beauty.

Trends and what's 'in' at the present moment is a constantly changing aspect of the beauty business and Paula Dorf fashions her makeup to constantly stay on the face of the field. Paula often peruses through her line of products, makes changes, and additions to make way for exciting ideas and offerings. The array of products is available for all skin tones and types.

The site's 'featured looks' section highlights particularly popular appearances. Well-received trends are showcased and step-by-step application and maintenance tips are outlined for the site user. The visitor is presented with high-quality products along with the intellect and insight of a professional.

Other features of the site include answers to frequently asked questions in the beauty business, what is new in the market of makeup and fashion, and information from the press germane to the products and world of beauty. The visitor can conveniently keep a running cart of their visit or set up their own account on the site. The site also offers 'PD Bucks,' an excellent gift idea that can be applied to the site for the purchase of products.

Paula Dorf fashioned her own company after spending years in the industry working with top people in the entertainment and fashion industry. The assortment of products and recommendations stays current with the face of the business. Paula Dorf Cosmetics and web site (www.pauladorf.com) was originated with the purpose of bringing professional quality products and insight to the public.