Search Engine Optimization Blog

GOOGLE TALK IS NOW OPEN, NO NEED FOR GMAIL
Tuesday, October 10, 2006

Google talk allows you to instant message, email, and call your friends for free. The only newsworthy point I see here is that Google will now be competing with Skype for free VOIP calling. If you have some technical savvy you can save a ton of money by using Skype or Google Talk to call your friends (even if they're overseas).

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10 RULES FOR MAKING B2B SEARCH MARKETING MORE SUCCESSFUL

This is an excellent article for those of you that are in the B2B arena. Search engine guide has been in the B2B market for years and they've been very successful, so it wouldn't hurt to take their advice. Here is the quick version:

1. Know Who is the Buyer and Who's the Influencer
2. Realize What the Intent of the Researcher Is
3. Understand Complex Buying Cycles and the Possible Touch points with Search
4. Be Prepared to Build Relationships with Search Leads
5. Don't Ask for Too Much Too Soon
6. Understand the Complexity of the Keyword Universe
7. Know the Roles of General and Vertical Search Portals
8. Realize that Education is a Necessary Evil
9. Be Prepared to Lose Control
10. Understand the Buying Process of Your Prospect, but Don't Surrender to It

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THINGS NOT TO DO WHEN MARKETING YOURSELF IN FORUMS

Hanging out in forums within your industry can turn out to be one of your best marketing tools if done right. It's especially important for new sites to get out their into forums and make friends and spread the word about their product/service. But don't get started until you know the rules or else you may make enemies faster then friends. This article provides a nice list of things NOT to do in forums.

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MARKETING: TARGET YOUR EMAIL

This is a great article that will help you with your email newsletters. The key points that are made:
1. Know what your customers are interested in
2. Tailor your newsletter to focus on that interest
3. Get emotional.... promote your newsletter in an exciting way (if you can't get excited about it then your customers won't either)
4. "Statistics prove that only 20-36% of emails sent get opened (these are the ones that make it past the spam filters)." In my opinion, this means that you better give the user useful information that they want. Don't just talk about your new product or service.
5. Be focused.... keep to your newsletter topic each week. Just because you're a Yankees fan and they won the world series doesn't mean that you're customers care about that. They'll get their sports news from elsewhere.

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