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Search Engine Optimization Blog
BUSINESS WEEK REVIEWS THE SEARCH ENGINE COMPETITION
Friday, October 06, 2006
Everyone knows Google dominates the search engine world, some people don't even realize there are other search engines. Business week writes about the competitive landscape and reviews several lesser known search engines. They also talk about the different business models and the direction that each search engine is going in. The all try to differentiate themselves in some way, but I just don't see anyone stopping Google or even challenging Google's reign of supremacy for a long time.
TIP: CONVERT YOUR DYNAMIC PAGES TO STATIC PAGES
This article gives an excellent review of the difference between dynamic and static URLs. Search engines find static URLs friendly and tend to spider/index them more as well as rank them higher. Many eCommerce shopping carts, like impactCOMMERCE, will atomatically create static URLs for your site. If I was new to the ecommerce world, I wouldn't even bother considering a shopping cart that didn't automatically rewrite URLs (the competition will bury you).

With all this being said, it's important to remember that search engines CAN spider/index dynamic web pages. If you're site has been around for a while and you are seeing decent rankings with your dynamic pages, DO NOT change them to static pages. If you do so, then you will lose your rankings for and basically be starting over again.
 

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